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Awareness Campaign

Project UROK

Project UROK reaches out to teens directly and allows them to engage in the conversation about mental health on their terms in their space: online. It’s a safe, welcoming and fun online platform where they can watch and share videos.

Project UROK, an initiative of the Child Mind Institute, was founded in 2014 by Jenny Jaffe with one simple goal: de-stigmatization through storytelling. Project UROK’s mission is to create funny, meaningful videos for teenagers struggling with mental health issues, made by people who have been there before. In doing so, we provide not only practical tips, but also a sense of belonging, comfort and hope. The content on Project UROK is diverse and varied: comedy sketches, testimonials, informational videos, web series and more. Project UROK is also a platform for teens to upload their own videos, thereby empowering them to participate in the conversation about mental health.

This is a conversation that is long overdue. According to the National Institute of Mental Health, more than 46% of 13- to 18-year-olds have a diagnosable mental illness. Suicide is the third highest cause of death for teenagers: 1 in 12 will attempt it, and 1 in 6 will seriously consider it. In the face of these statistics, Project UROK was created to combat the isolation and stigmatization surrounding mental illness. We are starting an honest and open conversation about it, and we hope you’ll join us. By combatting the loneliness and shame experienced by millions of vulnerable teens, Project UROK hopes to reduce teen suicide rates and create a national dialogue about mental illness.

Project UROK does not provide treatment or treatment advice; young adults offer coping strategies they have found useful and encourage others to seek help. By engaging with teens across social media platforms, Project UROK creates a safe, supportive community for them to tell their stories and hear the stories of others. In doing so we can show that no matter what you are going through, you are not alone. And you are okay.

Questions? Comments? Compliments?  Email urok@childmind.org or contact the Child Mind Institute. See frequently asked questions about Project UROK.