How We’re Reaching Spanish-Speaking Families
According to the US Census Bureau, Hispanic Americans are the largest racial or ethnic minority in the United States, at 18.5% of the population. Further, 13.5% of the US population speak Spanish at home. Due to a wide range of barriers, Hispanic and Latinx communities often struggle to access evidence-based mental health care, support and resources.
At the Child Mind Institute, we’re building our capacity to effectively engage Spanish-speaking families through public education, partnerships, school programs and human resources measures.
Through our website, email newsletters and social media channels, parents, caregivers and educators can access over 600 Spanish-language guides, articles and webinars to help them better understand and respond to the mental health needs of the young people in their lives.
Last April, we established the Child Mind Institute en español Facebook page, a dedicated space to share resources and connect with our Spanish-speaking audience. Our clinicians began hosting Spanish-language Facebook Lives to answer questions about managing mental health during the pandemic and beyond, which we continue to hold each week. In less than a year, the Facebook page has gained over 59,000 followers and the Spanish-language videos have been viewed over 1.3 million times, demonstrating the significant appetite for these resources. These efforts were generously supported by Morgan Stanley.
We continue to partner with organizations that serve Spanish-speaking communities, including Common Sense Latino, Spanish-language iHeartRadio stations, Parents Magazine (Ser Padres), UnidosUS and Univision. For example, last October, the Child Mind Institute developed a series of Spanish-language public service announcements about children’s mental health, which aired during Hispanic Heritage Month and iHeartRadio’s “Fiesta Latina”.
School and Community Programs
During the current 2020-21 school year, our School and Community Programs team began offering Spanish-language Behavioral and Emotional Skills Training (BEST) for parents and Spanish-language parent talks on a variety of our most popular topics.
We are offering these services virtually during the pandemic, which has been highly successful, with more parents able to attend from home without additional travel time. We are also building our overall capacity to engage Spanish-speaking parents through our school programs by translating our program materials.
Investing in Diversity, Equity and Inclusion at the Child Mind Institute
As part of our efforts to build our Spanish-language offerings in the long-term, early last year we created a new Spanish Editor and Outreach Manager role within the Child Mind Institute’s Communications team. In March 2020, Gabriela Bobadilla joined the Child Mind Institute and embarked on developing our outreach and engagement to Spanish-speaking populations. Gabriela is a tireless advocate for the Spanish-speaking community and has a deep understanding of the needs of Spanish-speaking children and families, bringing 25 years of experience with this population to the role.
Recognizing that Spanish-speaking, BIPOC, low-income and other marginalized communities have been disproportionately affected by the pandemic and responding to last year’s reckoning around racial inequity and racism, we have launched several initiatives to champion diversity, equity, and inclusion at the Child Mind Institute.
Last year, we established the Diversity and Equity Committee, a collaborative group of peer-nominated employees from a range of staff levels and backgrounds. The committee’s purpose is to address, explore, and plan for ways we can create an open dialogue about equity and social justice internally and externally. The Committee seeks to establish a supportive and culturally competent environment where our management and employees can thrive and work toward our goal of improving the mental health of all children.
To continue to build our capacity to engage Spanish-speaking children and families with Spanish-language, culturally relevant resources and supports, we need your help. Please consider making a donation to the Child Mind Institute today.