Child Mind Institute Partners With Macy’s to Help Teens Get Prom Ready

Miranda McKeon, Creator and Actress, Joins National Prom Campaign to Support Teen Mental Health

New York, NY — Today, the Child Mind Institute, the leading national nonprofit in children’s mental health, announced a new partnership with Macy’s in support of the 2026 prom season. The partnership — running through April 30, 2026 — aims to support youth nationwide with dedicated mental health resources to help teens and families from across the country overcome prom-related stress and anxiety and prepare for the best experience. Throughout the campaign, content creators, including Miranda McKeon, will share their personal prom stories and advice.

As part of the campaign, the Child Mind Institute introduced prom-focused resource hubs at childmind.org/prom and youareokay.org/prom to help families navigate the emotional side of planning for the big night. Parents and teens will find expert-backed content, including a Prom Prep for Parents Guide, new articles, conversation starters, quizzes, and downloadable tip sheets designed to help reduce stress and support teens before, during, and after prom. Social media content will include “Ask an Expert” Q&A formats featuring Child Mind Institute clinicians offering evidence-based guidance around topics such as social media comparison, curfews, alcohol and drug use, after-parties, and more.

“Prom is a rite of passage for many teens around the country, but with excitement can come heightened anxiety from social and online pressures, body image concerns, and financial strain,” says Meghan Finn, Chief Marketing Officer at the Child Mind Institute. “Through this partnership, we want families to celebrate this milestone moment by equipping them with informed strategies to manage those feelings, set real expectations, and help teens feel their best, inside and out.”

Throughout the month, Macy’s customers can round up at checkout — in-store and online — with 100 percent of donations benefiting the Macy’s Prom Fund, a donor-advised fund of the Social Impact Fund, a 501c3 charity. The initiative helps more students look and feel their best on prom night, supporting organizations including the Child Mind Institute, Becca’s Closet, Operation Prom and Altadena Girls.

“Being a part of this campaign makes me feel so proud and hopeful for the younger generation who will get to experience resources like the Child Mind Institute,” says Miranda McKeon. “I think of the younger members in my family whom I love so much, but who are struggling with the unprecedented pressures of being a teenager growing up in the digital age. I know they can use all the help they can get and I’m excited that people are seeing the importance of providing mental health resources.”

For more information, visit childmind.org/prom and youareokay.org/prom.

About the Child Mind Institute
The Child Mind Institute is dedicated to transforming the lives of children and families struggling with mental health and learning disorders by giving them the help they need. We’ve become the leading independent nonprofit in children’s mental health by providing gold-standard, evidence-based care, delivering educational resources to millions of families each year, training educators in underserved communities, and developing tomorrow’s breakthrough treatments.