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Press Mentions

Go Ahead, Heap Rewards on Your Kid

August 22, 2017

Indeed, the popular claim that Once you start using rewards, you can’t stop doesn’t reflect what happens in practice. Clinical psychologist David Anderson, senior director of the ADHD and Behavior Disorders Center at the Child Mind Institute in Manhattan, told me that rewards given to improve a specific behavior are needed for only a few weeks or months, and then you move on to your next goal.