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The Child Mind Institute Launches Redesigned Childmind.org

September 8, 2021

The trusted site, which attracts 1.8 million monthly visitors, will feature a new Family Resource Center and striking brand refresh, thanks to support from the Morgan Stanley Foundation

NEW YORK, NY (September 8, 2021) – The Child Mind Institute today relaunched its website to provide visitors with unparalleled access to evidence-based information on youth mental health and learning disorders. The new childmind.org features a modernized logo and marks the organization’s first major brand refresh. A key element of the reimagined, easy-to-navigate childmind.org is the debut of the Family Resource Center, made possible by support from the Morgan Stanley Foundation. The new center is a key initiative in the Morgan Stanley Alliance for Children’s Mental Health (Alliance), a collaboration that leverages the resources of Morgan Stanley and the expertise of nonprofit members in the mental health space. This new center makes the organization’s trusted insights more accessible to families in underserved communities and provides tools that can help all families more readily connect to care.

The website highlights the three mission areas of the Child Mind Institute – care, education and science – and gives users a simple, intuitive path to easily find content.

  • Care: Families can learn about the Child Mind Institute’s clinical centers, located in New York City and the San Francisco Bay Area, and get to know its expert teams by watching new bio videos introducing the organization’s best-in-class clinicians.
  • Education: Includes links to the new Family Resource Center, information about the Child Mind Institute’s respected national School and Community Programs, and highlights from successful national mental health awareness campaigns and initiatives, including #GettingBetterTogether, #MyYoungerSelf, and #WeThriveInside campaigns. 
  • Science: Visitors can learn about the work of the Child Mind Institute’s scientific research team and its key initiatives, from the Healthy Brain Network and the use of “big data” and open sharing to advance our understanding of mental health and learning disorders to the development of new wearable technologies and apps to improve diagnosis and treatment.

The Family Resource Center (insert hyperlink), available in both English and Spanish, offers hundreds of articles, guides and other resources on children’s mental health and learning disorders, as well as common parenting challenges.   

Key features include:

  • A new Resource Finder, which invites readers to complete a short checklist of concerns and go immediately to a list of relevant articles and guides.
  • Quick Read summaries at the top of each article to make in-depth articles more accessible for users who want to be able to skim the information quickly. Users can also listen to an audio version of the content.
  • Resources are organized for easy accessibility into Topics, and within each topic by what aspect of the topic they cover, from symptoms of a disorder to how it’s diagnosed and treated, and parenting strategies for supporting a child with that challenge.
  • Other topics cover common parent concerns, such as dealing with problem behavior, managing gaming and social media, and nurturing confidence and resilience.
  • There is also a Connect to Care feature which offers step-by-step help: deciding whether care is needed, finding an appropriate mental health provider or learning specialist, questions to ask providers about diagnosis and treatment, tips for navigating insurance, and more.

“We know from listening to families for more than a decade how difficult it can be to find detailed and reliable information on mental health challenges in children, in a format that’s immediately useful,” said Caroline Miller, editorial director of the Child Mind Institute. “With invaluable support from the Morgan Stanley Foundation, we’ve expanded and reorganized our resources to make them easier to access, empowering families to take action and get help for children who are struggling.”

“As a parent, when your child is struggling and you’re seeking trustworthy guidance, you want information quickly and from the experts who are navigating these challenges daily,” said Harold S. Koplewicz, MD, president and medical director of the Child Mind Institute. “Our new website gives all families access to the expertise, insights and compassion from our incredible team of clinicians and researchers. We are grateful to the Morgan Stanley Foundation for its support, and for sharing our belief that mental health care must be truly available to every family.”

“We are proud to support the Child Mind Institute, a member of the Morgan Stanley Alliance for Children’s Mental Health, in their journey to make resources more accessible to families in underserved communities, providing tools that can help all families connect to care,” said Joan Steinberg, Global Head of Philanthropy at Morgan Stanley. “In line with Morgan Stanley’s longstanding commitment to supporting children’s well-being and the Alliance’s mission to address the growing crisis in children’s mental health, we believe this new resource will help many families in need.”

To reflect this renewed focus on clarity and accessibility, the Child Mind Institute also unveiled its new visual identity, designed in partnership with Beardwood & Co. (https://beardwood.com/) and Constructive (https://constructive.co/).

A modernized logo, vibrant color palette, and dynamic graphic elements create a vivid connection to the power of the Child Mind Institute’s work, crafting a brand experience that is reliable and informative, yet approachable and personal.  Pairing optimism and empathy with clinical expertise, the new brand identity sets the stage for growth, showcasing the organization’s commitment to creating a brighter future for all children.

About the Child Mind Institute

The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. Our teams work every day to deliver the highest standards of care, advance the science of the developing brain, and empower parents, professionals and policymakers to support children when and where they need it most. Together with our supporters, we’re helping children reach their full potential in school and in life. We share all of our resources freely and do not accept any funding from the pharmaceutical industry. Learn more at childmind.org.

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