Verizon Media Donates $10M in Ad Credits for COVID-19 Efforts, Focusing on Mental-Health Groups
Verizon Media is giving away $10 million in digital ad inventory to groups responding to the COVID-19 crisis, with a focus on mental health.
The five mental-health orgs Verizon Media is working with include the Child Mind Institute. In addition to donating ad inventory, Verizon Media also is providing staff and creative resources to help the organizations create the ads.
The donation is earmarked for five mental health partners that aim to support high-risk populations affected by the outbreak, including LGBTQ youth, hourly wage workers and families struggling with mental health disorders.