Reese Witherspoon’s Hello Sunshine Launches Gen Z–Focused Brand Sunnie

The multi-platform brand will feature collaborations with such Gen Z creators and celebrities as actress and YouTuber Lana Condor, Canadian high diver and social media personality Molly Carlson, and Young Sheldon actress Raegan Revord. The group announced strategic alliances with organizations including AnitaB.org, Child Mind Institute, IF/THEN Initiative, and Purdue University, which will serve as the brand’s official university partner.